Our Team

I've spent over 15 years figuring out what it actually takes to keep customers and grow them: from the $1M to $100M growth of WeddingWire as part of the founding sales team, to building from scratch at early-stage startups, to creating the global retention and expansion strategy across Lenovo's software portfolio.
 

The through-line across all of it:

• Owning retention and expansion strategy

• Building and scaling customer-facing teams across markets and geographies

• Connecting post-sale motion to revenue outcomes

• Eliminating the translation gap among product, sales and the customer
   

At Third Rodeo, I work with founders and revenue leaders who know something is leaking: churn they can't explain, expansion they're leaving on the table, or a post-sale team that's busy but not moving the number.

Most designers pick a lane: brand or product, strategy or execution, big picture or pixel-level. The reality is that having experiences on both sides is what ties it all together. 
 

As WeddingWire’s second designer, I helped build the brand, design standards, and marketing design team from the ground up, then carried that foundation into product across The Knot Worldwide. Over 16 years, that range shaped me into a product design leader who connects UX, iOS, consumer experiences, service-marketplace strategy, and brand systems to move ideas from vision to shipped reality. It collapsed the artificial walls between disciplines, so I’m as comfortable shaping product direction as I am in the Figma file, bringing it to life.

 

At Third Rodeo, I support clients through that lens by:​

• Shaping product strategy for consumer tech and service marketplace experiences

• Designing iOS experiences with native patterns, clarity, and craft

• Turning vision into aligned direction and shipped work

• Leading visual and brand direction, and translating it into product surfaces customers actually use

I work with startup founders and product leaders when the experience isn’t landing: the app isn’t sticky, the flow is losing people, or the product and brand don’t feel connected.

Over the past 15 years as a sales leader, I’ve learned that unlocking performance starts with understanding where people get their energy, and how they channel that energy into creating value at work. That insight led me to become a certified CliftonStrengths coach in 2020.

Since then, I’ve combined my background in sales leadership with strengths-based coaching to help teams at companies like Google, Gusto, and Udemy uncover why talented groups aren’t always clicking the way they should. I work with teams and individuals to better understand and embrace their strengths so they can improve business outcomes while building work that feels more energizing, sustainable, and fulfilling.

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Through Third Rodeo, I support clients by:

 

• Giving individuals and teams a shared language for how they work, and how to work together more effectively

• Guiding them to understand where they naturally find energy and fulfillment, and what tends to drain it

• Coaching leaders who excel individually but are still learning how to bring others along with them

• Turning unclear team dynamics into practical, actionable opportunities for growth and performance

Outside of work, I’m enjoying life in Denver with my husband, our two daughters, and our Bernese Mountain Dog, Myles.

Fifteen years in sales leadership will teach you something that looks obvious in hindsight: most sales problems aren't sales problems. They're enablement problems. The reps don't have the right message. The onboarding didn't stick. Nobody agreed on what good looks like. I've spent my career closing those gaps across SaaS, Marketplaces and Direct to Consumer models.

What I actually do is help B2B revenue leaders build the infrastructure that makes their sales motion repeatable and relatable: the hires, the playbooks, the onboarding, the pitch. I sit comfortably in the room with sales, marketing, and product because I've had to translate between all three, and I know how much gets lost when they're not aligned.

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At Third Rodeo, I'm the person you call when:

• Your reps are inconsistent and you're not sure if it's a talent problem or a tools problem

• You're scaling and the onboarding that worked for five people isn't working for fifteen

• Sales and marketing are technically collaborating but the collateral nobody uses tells the real story

• You don't have an enablement function yet and managers are doing their best to fill the gap